When you are just getting started with your business, you might be enticed by free website builders. After all, you might be on a shoestring budget and looking to cut costs any way possible. While free website builders certainly make putting up a website as easy as possible, you will want to avoid them. Below, we will be going over some of the reasons you want to avoid the allure of using free website builders and instead pay a professional to handle it for you.
Reasons To Avoid Using Website Builders:
1. You Want and Need Expertise.
While a website builder can help you get a website up and running in relatively short order, you will not know what you are doing throughout the process. Unless you have experience building, designing, and running websites, you might be making critical mistakes along the way. Having someone that knows what they are doing and who knows what not to do handling it for you, it is going to help you avoid making some critical mistakes throughout the entire process. Having a professional company like HD Marketing handling your web building needs, you will be able to ensure that you are getting professional expertise throughout the process. Simple things like the placement of specific things on your website can make a big difference in user interaction and conversions.
2. It Won’t Be Custom.
While a web builder does a good job of helping you build out a website in short order, it is not going to offer you the versatility to really make a well-designed custom website. Being able to design a custom website requires expertise and skill. By hiring a professional, you will be able to create a website that isn’t based on a template. You want a website that is completely designed for your brand and the respective industry that you are operating in. Having a custom website is not only going to increase the perceived value of your brand, but it can help to ensure that your website is optimized to convert well for the industry that you are operating in.
3. You Need SEO.
Search Engine Optimization (SEO) is integral to your website’s success. Without proper implementation of SEO throughout the design and building process, you risk losing out on potential organic website traffic. Having a professional company that is not only experienced in design, but also optimization can really make a big difference for your website. Not only is it going to increase your ranking potential, but it can help to ensure that your website is offering the best performance for your users which can further increase user satisfaction with your website.
Overall, there are plenty of good things to like about free website builders. However, if you are starting a business or looking for a website for your business, you will want to avoid going with a free builder. These builders are simply not the answer for those that have to rely on their website and for those that really want a good digital foundation for their business.