Now that the digital age is well underway, businesses can’t compete without maintaining a strong online presence. One of the biggest factors in that regard is how your business presents itself on the big social media sites. Here are some tips to help you make the most of your online engagement.
1. Look at your analytics
Sharing too much content can be just as disastrous as sharing too little. Similarly, you will want to post during times that your target audience is most active. By looking at analytical reports, you can see which kinds of posts get the most interaction and what days and times are most active on your account. Once you have this information, you can make fewer posts of quality, instead of bombarding your followers with content that they really don’t care about.
2. Get help from a service
What may be the very best advice in this regard is to get help from a social media management service. While sites like Buffer and Hootsuite offer a whole host of features, the most popular one may be that they enable users to schedule their posts. This means you don’t have to be online throughout the day. Suppose you checked your analytics and found the best time to post is at 3:00 a.m. on Wednesdays. Instead of arranging to be online at that time, you can create your post when it’s convenient for you and schedule the service to post it at the preferred time.
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3. Take advantage of IFTTT
IFTTT is a service that lets you automate responses. Because responding to users and acknowledging certain conditions are equally vital to your social media presence, this site lets you program automated responses. The IFTTT stands for “if this, then that” and it operates just as you might assume. For instance, on a day with a high UV index, you might program a response reminding your followers to wear sunscreen. You can also set up an alert to save photos in which you’re tagged. This simplifies your online interactions, limiting the time you have to spend personally responding.
4. Engage with your followers
While saving time is important, you don’t want to start using services to avoid your followers altogether. People get a sense when a business isn’t being genuine and that can alienate a large portion of your potential customers. Today, consumers expect a certain level of interaction with their favorite businesses and they will notice if most of your interactions are automated. This doesn’t mean you have to forsake your daily business obligations to be online. Instead, you should designate some time out of each day to post content and interact with your followers.
As technology advances and the role of SEO tactics evolve, more services will arise to make our social media interactions convenient. Getting the most out of our time online helps us grow our businesses, as well as giving us better opportunities to forge new relationships with our followers.