Top 3 Social Media Tools

Having a difficult time managing all your social media profiles? The rise of social media marketing presents multiple opportunities for brands to reach their target audience, but it also means adding one more layer to your already complex marketing plan. Your ever-growing list of responsibilities seems impossible to handle, especially if you’re a one-person team. Thankfully, plenty of social media tools can make your life easier.

Whether you’re looking for tools for content discovery, scheduling, publishing, or analytics, rest assured that there’s something out there to help you achieve your marketing goals. To get started, here are the top 3 social media tools you should rank on top of your list.

1) Hootsuite

Hootsuite is one of the most popular social media management tools—and for a good reason. It’s the go-to platform for creating and managing social media campaigns. You probably know how difficult it is to juggle several social media profiles simultaneously. Take away this burden from your shoulders by letting Hootsuite manage all your profiles from a single dashboard.

This tool proves to be the perfect choice for scheduling posts, tracking conversations, and generating quick performance reports. You can even use their “Targeting Options” to select your target audience, which comes in handy when you want to narrow down your audience to a specific demographic.

The Pro account offers collaboration functionality, allowing several people to handle different profiles. It’s easy to see how useful this feature would be if you have an in-house marketing team and plan on compartmentalizing specific profiles to individual marketing experts.

2) Feedly

A consistent content marketing strategy is one of the pillars of a successful social media marketing campaign. Many brands aim for one post a day. It’s not always easy to come up with fresh content ideas, but Feedly is made precisely to address this challenge.

If you’re working with influencers, following multiple blogs, and staying on top of industry news, it’s time-consuming to keep updated with everything. Feedly allows you to add all the RSS feeds you follow to your account and see them in a glimpse.

This makes Feedly an effective tool for content ideation. You can log in to your account, read the latest blogs from your favorite influencers, writers, and blogs, and generate content ideas for your own campaigns.

Leveraging this tool makes it easier to fill out your content calendar. Instead of thinking of a new topic every day, you can use Feedly to come up with different topics for an entire month, and then use Hootsuite or another social media tool of your choice to schedule and publish your posts.

3) Canva

When was the last time you got enticed by and clicked on a large chunk of text on social media? Nearly all posts from successful brands come with attractive images. This doesn’t mean you should hire a professional photographer just to add visual content to your posts. All it takes is to add Canva to your arsenal, and you can turn otherwise boring images into ones your followers would click on in a heartbeat.

Creating beautiful images plays a crucial role in any social media strategy. Canva helps you achieve this even without a designer. You don’t need to be the most creative person in the world to get the most out of this amazing social media tool.

Canva offers ready-made templates, illustrations, and icons to make your images look attractive and professional. They have an easy-to-use interface with drag-and-drop functionality, enabling you to experiment with different designs quickly.

With an enormous library of more than two million graphic elements, you wouldn’t have any problems creating the perfect images for each of your posts.

Wrapping It Up

These three social media tools have helped countless businesses achieve their social media marketing goals, and you just might be the next one on the list. But if you find that you still don’t have the time or resources to manage all your social media profiles, you can leave it to us.

At HD Marketing, our social media experts are equipped with the tools mentioned above and more, allowing them to formulate tailor-made strategies based on the unique needs of your brand. From content ideation and scheduling to conversation tracking and analytics, we are fully prepared to take on your online marketing needs.

Be sure to reach out to us and we’ll gladly offer our professional assistance.

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