2.5 billion people use Facebook every month, so if you want people to connect with your business, you need to get your marketing strategy right. Luckily, these six tips will help you to effectively promote your brand on Facebook:
1. Identify and engage with your audience
Every business has a unique audience, and you’ll be able to discover yours by using Facebook Insights. This tool can tell you more about the people who like your page, including what posts they like and comment on, the type of content they interact with the most, and the actions they take. Once you have a better understanding of your followers’ characteristics, you can tailor your posts and offers to meet their needs and interests.
However, why not run some polls and surveys on your website to learn more about your followers as well? Ask them about which social media sites they are active on, how active they are, and what content they like to see. The results of these surveys and polls will let you know whether your customers are active on Facebook and how effective social media marketing is likely to be for you.
2. Create exceptional content for your brand
Content is king, and this couldn’t be any more true for Facebook marketing. Not only do you need to ensure that all of your content is well-written and engaging, but you need to make sure that it’s tailored to your audience.
Think about the problems that your potential customers are likely to be struggling with, and explain how your products or services could help them. To make sure not all of your posts are self-promotion, you could share insightful blog posts and articles from other users that’ll interest your audience.
If a picture speaks a thousand words, a video speaks a million. According to Forbes, 500 million people are watching videos on Facebook every day! If you’re not posting videos, you could be missing a trick. However, 85% of Facebook users reportedly watch videos with the sound off, so make sure you’re including subtitles if you do decide to go down this route.
3. Keep an eye on your statistics
It’s essential to look at the number of people who like your page, and analyze how this number changes over time. If you can identify a certain period when the number of likes increased substantially, you can take a look at what marketing strategies you used and repeat them again. Note: you can access data going back a maximum of two years, so you’ll also be able to track any content that continues to spark engagement in the long term too.
4. Respond to customer enquiries quickly
Some people will visit your Facebook page for customer support, so try your best to respond to any messages you receive in real-time. This means keeping a close eye on comments as well as any chats that come through via Messenger.
All business pages on Facebook have a Response Rate and Time Bar, which shows customers the average time it takes for you to respond to messages. Although this won’t make or break your business, Facebook continues to prioritize community engagement (comments, responses, shares etc.) over impressions or content frequency, so it’s worthwhile taking the time to ensure you have a fast response rate.
Make sure your company’s phone number and email address are listed on your page as well and update your business hours so people know when you’re most likely to be active.
5. Don’t hesitate to use pay per click ads
With more businesses joining Facebook, it is becoming harder to reach your audience for free. Therefore, one option to consider is pay per click advertisements. By utilizing a combination of written content, videos, and imagery, you could really expand your reach.
To do this, you’ll need to use Facebook Ads Manager. A one-stop-shop for pay per click ad creation, the best thing to do is dive right in and experiment with different copy and images to learn what works well with your audience. Running an ad is also much more straightforward than most people realize; you’ll be prompted to set a budget and objective, choose an audience you wish to reach, and pick a format, such as slideshow, video, photo, collection, or carousel.
6. Consider your Facebook search rankings
It’s important to make sure that your page ranks highly on Facebook’s internal search engine. To do this, you’ll need to choose relevant keywords, create a catchy name for your page, and gather plenty of backlinks. Again, Facebook Insights can be a useful tool for this.
On Insights, you can access detailed traffic statistics and keep track of your page’s active users. Furthermore, you can look at the effectiveness of specific links, posts and videos on your page. You’ll even be able to monitor your page’s level of engagement and determine the best times to post your content.
HD Marketing can promote your brand on Facebook
Not only are we knowledgeable about social media marketing, but we have worked with many different types of businesses. As digital marketing experts, we will ensure your Facebook marketing strategy is a success. Give us a try today!
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